Danielle Dall'Armi and Bill Hahn began Rose Story Farm in 1998 on their fifteen-acre farm in the Carpinteria Valley in Central California. Roses are not only their common passion but are also the touchstone and foundation of their most enchanting and memorable experiences. The farm has more than 30,000 rose plants, cuttings from which supply the national floral trade and event design world. The farm also maintains a nursery with rose plants carefully curated for their garden clients. In addition, the farm offers a variety of seminars focused on garden design, rose cultivations, and flower arranging throughout the year.

Rose Story Farm and Danielle have been featured in Santa Barbara Magazine; Wine Country Living; Sunset; Victoria Magazine; O, The Oprah Magazine; Martha Stewart Living; Veranda; The Cottage Journal; The Wall Street Journal; Better Homes & Gardens; California Heartland, a PBS special; NBC's Today Show; and Martha Stewart's online series American Made. Danielle has written and published articles in American Rose, the annual publication of the American Rose Society, on both flower arranging and garden design. Danielle is a frequent featured speaker at events that are focused on the beauty of the garden and the special role of roses in our daily lives. She is also the author of The Color of Roses: A Curated Spectrum of 300 Blooms.

Danielle's greatest honor was being selected as a "Great Rosarian of the World" in 2014. She joined an elite group of fifteen other recipients to recieve this international award since its inception in 2001.